Make your School’s Brand your New Year’s Resolution with an Identity Refresh

Education is an ever-evolving landscape, so staying relevant and appealing to students, parents, and the community is crucial. One effective way to achieve this is by refreshing your school’s identity. Add a school brand refresh to your list of New Year’s resolutions, and see how your school’s identity transforms over the year.

By incorporating modern marketing strategies, thoughtful design elements, and innovative print materials, you can breathe new life into your school’s image and make a lasting impact.

Building a strong foundation for school marketing

To embark on a successful identity refresh, you must first focus on your marketing. This foundational step involves understanding your target audience, analysing your school’s strengths and weaknesses, and creating a comprehensive marketing strategy.

Audience analysis

Start by identifying your school’s primary audience, which typically includes students, parents, and your local community. Conduct surveys or engage in conversations to gather insights into their preferences and expectations.

SWOT Analysis

Perform a SWOT analysis to evaluate your school’s strengths, weaknesses, opportunities, and threats. This will help you identify areas that need improvement and opportunities to showcase your school’s unique qualities.

Clear brand message

Develop a clear and concise brand message that reflects your school’s values, mission, and goals. This message should resonate with your target audience and set the tone for your school’s identity.

Online presence

Invest in a user-friendly, informative website and maintain active social media profiles to engage with your audience. Regularly update these platforms with news, events, and success stories to keep your community informed and engaged.

Visual appeal matters in school design

Once you have a strong marketing foundation in place, it’s time to focus on design for schools. The visual elements of your school’s identity play a significant role in shaping perceptions and attracting attention.

Logo redesign

Consider modernising your school’s logo design to give it a more appealing look. Instead of starting from scratch, make small tweaks to your logo. This means your logo will remain a symbol of pride and recognition for your school.

Colour palette and typography

Choose a colour palette that reflects your school’s personality and values. Pair it with appropriate typography to create a cohesive and visually pleasing brand identity.

Branded collateral

Ensure that all school materials, from letterheads to brochures, follow a consistent design theme. This consistency reinforces your brand and professionalism.

School aesthetics

Don’t overlook the physical aspects of your school. Invest in landscaping, signage, and interior design to create an inviting and inspiring learning environment.

Tangible and memorable print for schools

In the digital age, print materials may seem old-fashioned, but they remain a powerful tool for school identity refresh. High-quality print materials can leave a lasting impression and showcase your commitment to excellence.

Prospectuses and brochures

Design attractive prospectuses and brochures that highlight your school’s programs, achievements, and unique offerings. These printed materials serve as tangible reminders of your school’s identity and can drum up interest for the start of the academic year in September.

In addition to print, school prospectuses and brochures can also be provided in digital format, so that they can automatically be uploaded onto your website. To make your prospectus more accessible and engaging, this could be added as a PDF download or as embedded as an interactive flipbook.

Interactive leaflets

Interactive leaflets present another way to transform your printed prospectuses. These leaflets can feature augmented reality (AR) videos and QR codes linking to various digital content, reducing the reliance on printed materials and allowing students, staff, and parents to access information about your school.

Event promotion

Use printed materials like flyers and posters to promote school events, open houses, and fundraisers. These physical reminders can have a significant impact on community engagement.


Invest in well-designed newsletters to celebrate student accomplishments and keep parents informed. These printed publications become cherished keepsakes.

Branded merchandise

Create branded merchandise like t-shirts, pens, and bags for students and parents. These items not only foster a sense of belonging but also serve as walking advertisements for your school.

Measuring success and adapting

After implementing your school’s identity refresh, it’s essential to measure its success and adapt as needed. Monitor key performance indicators (KPIs) such as website traffic, social media engagement, enrolment numbers, and community feedback. Use these metrics to make informed adjustments to your marketing, design, and print strategies.

Feedback loops

Encourage open communication with students, parents, and the community to gather feedback on the identity refresh. Address concerns and suggestions promptly to build trust and loyalty.

Regular updates

Don’t let your school’s identity become stagnant. Regularly review and update your marketing materials, design elements, and print collateral to stay relevant and appealing.

Stay informed

Keep an eye on trends in education, design, and marketing to ensure your school remains competitive and adaptable to changing needs.

Invest in an effective enrolment campaign strategy

By maximising your school’s rebrand, you can attract more students to your school – but it’s essential to invest in a powerful enrolment campaign too.

At The Education Marketing Company, we’re passionately committed to empowering your school’s success at every stage, from open day to enrolment and well beyond. With our arsenal of cutting-edge tools, a team of skilled marketing professionals, and a deep well of expertise in the education sector, we’re dedicated to ensuring that your school shines brilliantly in today’s competitive landscape.

Don’t wait any longer to elevate your school’s image and reach. Get in touch, and let us partner with you on a journey to transform your school’s identity.