Creative Marketing Campaigns for Schools

We’ll manage your marketing and organise stand-out campaigns

At The Education Marketing Company, we support schools and colleges by managing their marketing activity and organising specific campaigns. We’ve helped countless schools and colleges in Birmingham and the Midlands reach their marketing goals. Wherever you’re based in the UK, see how our talented team can help you.

School marketing campaign services

Whatever your campaign goals, we’ll create a unique strategy for your school. What kind of campaign projects do we work on? Well…

We could be planning an enrolment campaign aimed at increasing the number of first preference applications for Year 6 students. Alternatively, we could be working on attracting more students to study within specific departments at a college. Or perhaps we’re spreading the word about a new school and attracting its first cohort of students.

No two schools will have the same campaign needs – and we understand that. You’ll know your exact marketing needs, and we’re here to listen to them. Before we get started on your campaign, we can have an in-person meeting to discuss your requirements. Our team can visit your school to understand your ethos, requirements, and aims in greater detail. After we have a clear vision in mind, we’ll coordinate a campaign with a clear purpose at its core.

As every campaign is different, we offer a broad range of services such as…

Design and print

Our creative graphic designers can create flyers and leaflets with engaging designs and your school’s branding.

School prospectuses

We can print bespoke school prospectuses filled with useful information, quality images, and well-worded content.

Print and online advertising

Your marketing should be multi-dimensional, and we know how to cover all the bases. We can handle both your print and online advertising.

Social Media Marketing

You can’t neglect your social media presence. We’ll help you make the most of platforms like Twitter, Facebook, YouTube, and Instagram to communicate with your school community.

Search Engine Optimisation (SEO)

Stand out on search engines by investing in SEO. Using keyword-rich content and metadata, we can help you soar to the top of Google search results.

Pay-per-click (PPC) management

Only pay when someone clicks on your online advertisement. We can set up and manage pay-per-click advertising for you.

Content creation and copywriting

How you convey your school or college is important. We can write copy for your website, social platforms, and print that engages, informs, and reflects your values.

Website / Landing Page design and development

Need a website redesign? Our designers can develop your website into an Ofsted-compliant platform that’s intuitive and easy to use.

Exhibition graphics

Prepare for upcoming events, open days, and conferences with eye-catching exhibition graphics. We can handle the design and printing of your posters and other display materials.

Case study

Ridgewood High School

We launched an enrolment campaign for Ridgewood High School involving bus advertisements, targeted mailing, and organic and paid social media activity to help increase the number of first preference applications.

“Thanks for all of your work with the social media platforms. I think it has made a real difference. I hope to work more with you in the future, fingers crossed!”

Kate Nicholson
Ridgewood High School

Strategic marketing for schools

The best marketing strategies are driven by research and have a defined goal in mind. Our strategists can help you identify your priorities and the best course of action to achieve them.

Our marketing ideas for schools are endless. And with years of experience as a marketing agency within education, we’ve worked on diverse projects focused on academy branding, primary school enrolment, college social media content, and more.

Branding for schools – our collaborative approach

We’re a school marketing company with a friendly, collaborative attitude. We want to work with you to make something that you’re happy to share with the world. With regular catch-up meetings and reviews, we offer a comprehensive marketing service that will see your campaign through from start to finish.

Contact The Education Marketing Company

Contact us today to get started with your next marketing campaign. We can organise an initial planning meeting to hear your needs and ideas, then we’ll create something amazing. We can’t wait to see the results.